FOCUS Associates - Site Design / Development

Home

Marketing's Role

Services

Development
Planning / Strategy
Product / Market
Incentives
Diversification
Sales Force

Internet
Site Design
Promotion

Other

Crisis Management

Contact

Articles by
David Bancroft

Sister Sites

▪ USA Patriotism
▪ Award Sites!
▪ Poetry Galore
▪ Internet Hall of
Achievement

Site Map

Site Design / Development ... A Marketing Approach

It is quite evident that most small business and even many larger firm sites lack the marketing edge that can captivate the target audience and maximize return on investment. It takes more than the "technical expertise" that most site developers can provide when presenting what a company has to offer. And there are very few of these type of developers who have the marketing talent, skills, and experience to make a site a marketing winner like FOCUS Associates. Moreover, trying to economize a site's development or redesign by doing it internally or hiring someone with little or no marketing and business development experience can seriously jeopardize the intended goals of the site, including maximizing its effectiveness with your target audience.
The design of the site should also reflect a well-conceived marketing plan and approach.

FOCUS Associates and its partner 3DRex & AniRex™ Studios can provide what is required to develop a marketing-oriented website that presents an effective message to the target audience. Depending on your budget and needs . . . the design can incorporate a variety of elements and style from a static to flash, database supported to storefront with shopping cart, animation to interactive attributes, and more.

Below are examples of static designs with associated links to the sites. Please visit 3DRex & AniRex™ Studios for examples of flash, animation, other media, and non-static design features. And while it is advised to contact 3DRex on all non-static site designs, you can contact FOCUS Associates with all your site design and other marketing needs . . . 3DRex & AniRex™ Studios will automatically become involved with the site design proposal.

St. Maximilian Kolbe Catholic Community